Europe · MENA & GCC · Americas · Asia Pacific
Founder-led advisory for private members' clubs, landmark restaurants, and investor-backed F&B ventures. Built on 25+ years inside the world's most demanding venues — now integrating AI-powered systems to give operators the intelligence edge that luxury hospitality demands.
By the numbers
Founder
Hadi Aknin founded 28 Hospitality Group in 2023 after 25+ years running some of the world's most recognised names in luxury hospitality — from Michelin-starred kitchens to London's most exclusive private members' club.
As COO of Annabel's, he managed over £47M in combined F&B and membership revenue, delivered a record 45% EBITDA, and led the club's full operational transformation and relocation — including an international pop-up expansion to AlUla, Saudi Arabia.
As Global Director of Operations for Fundamental Hospitality, he launched two flagship brands within 12 months across the UAE and Qatar. Earlier roles at Gordon Ramsay Holdings, D&D London, Mandarin Oriental, and One&Only Royal Mirage shaped a rigorous, detail-led approach that carries through every 28HG engagement.
Track Record
Led full operational transformation and relocation of London's most iconic private members' club. Managed combined F&B and membership revenue, established the Annabel's Academy, and executed an international pop-up expansion to AlUla, Saudi Arabia.
Oversaw a multi-country hospitality portfolio and a team of 350+. Launched two flagship brands within 12 months, built an international expansion pipeline into UK and Europe, and implemented premium membership and loyalty ecosystems.
Managed a £33.5M annual turnover across a European multi-site portfolio. Led CAPEX and infrastructure oversight, implemented procurement and stock control systems, and built compliance, sustainability, and risk frameworks.
What we do
Turning an investor's vision into a viable, positioned concept before capital is committed.
End-to-end launch management — from hiring to opening night, with no operational surprises.
Ongoing board-level advisory for owners and investors who want sustained performance.
How we work
A direct conversation — no pitch decks, no junior team members. We understand your project, your timeline, and what you actually need.
Within 5 working days you receive a clear scope of work, timeline, and fee structure. Tailored to your project — no generic retainer packages.
We begin. You have direct access to Hadi throughout — not an account manager. Progress is reported clearly, decisions are made quickly.
The art of great service is in anticipating the guest's needs.— Hadi Aknin, Founder & Managing Director
Get in touch
Whether you're opening a new venue, restructuring an existing operation, or looking for board-level advisory — reach out directly.